Beijing: To promote Pakistani beef in southwest China, the Pakistan National Pavilion in Chengdu, the capital of southwest China’s Sichuan Province, has showcased heat-cured Pakistani beef.
The Pakistani cow weighs 500 kilograms and serves as an example for wholesalers and distributors in China’s southwestern Nanunnan, Guizhou and Sichuan provinces, Liu Jun, CEO of Chengdu Xixi Trading Company, operator of the Pakistan National Pavilion, told the China Economic Network. CEN) in a telephone interview.
A total of $514,252 worth of Pakistani beef was imported to China in the first quarter of 2024, just a fraction of the total billion-dollar value of all beef, according to the China Customs Service (GACC). import.
Pavilion operators are confident that Pakistani beef has attracted the interest of distributors. Many sellers come for beef in Pakistan.
Liu said the current phase is intended to test the market’s influence on the quality and taste of Pakistani beef, and depending on the market’s response, imports could increase significantly.
For the next step, Liu plans to establish partnerships with Pakistani suppliers. “We will work to invite Pakistani beef suppliers to open offices in the pavilion to facilitate direct interaction and trade transactions,” Liu said.
Heat-treated Pakistani beef is allowed to enter the Chinese market in June 2023, and the first batch of Pakistani beef will arrive in China in January 2024.
The Pakistan National Pavilion in Chengdu will open in 2023 and is designed to showcase agricultural and cultural products from Pakistan, and serve as a platform for Pakistani businesses to penetrate the Chinese market.
