ISLAMABAD: The WEF report ranked 20th compared to 2019, with a score of 3.41, showing a growth of 3.6 percent since 2019 and an increase of 14 percent in the ranking of 2019, ranking 101st globally.
Pakistan has significantly improved the global ranking of the Travel and Tourism Development Index (TTDI).
Keeping the base year of 2019, Pakistan has climbed 20 ranks and reached 101 in TTDI by 2024.
Pakistan is ranked as a low-income economy with the Asia-Pacific Regional Group in the 2024 Travel and Tourism Development Index (TTDI).
The leading countries in the Travel and Tourism Development Index (TTDI) in 2024 are the United States, Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy and Switzerland.
These countries are known for their favorable business environment, open travel policy, advanced transportation, tourism and ICT infrastructure, as well as their rich natural, cultural and non-recreational nature.
Together, the Travel and Tourism sector accounts for more than 75% of GDP in 2022 and 70% of GDP in 2020 to 2022.
In the Asia-Pacific region, Pakistan shows potential especially in natural and cultural resources.
However, challenges remain, especially in air transport infrastructure and tourism services. Efforts to develop Pakistan’s tourism sector are evidenced by several initiatives to improve ICT readiness and cultural resources.
Speaking at the meeting, Amir Jahangir, Executive Director of Mishal Pakistan and Country Partner Institute of the World Economic Forum, said: “Pakistan’s score reflects the challenges faced by institutional businesses in the country. Organizations such as the Pakistan Tourism Development Organization and their teams have made significant efforts to make Pakistan a more attractive and affordable tourist destination.” He further said, “The efforts of the World Bank are very important in supporting integrated tourism in the country.” Jahangir, PTDC and other organizations He said joint efforts with the World Bank have brought together stakeholders and successfully created a common policy dialogue, allowing the province to learn from each other’s best practices.
PTDC’s initiative in the National Travel and Tourism Competitiveness Index (NTTCI) has enabled institutional learning.
This leads to a slight increase in the rating of Pakistan. Data from the national index can further improve the ranking if international tourism and tourism data are reflected in the national and provincial strategies.
A more competitive environment among provinces can increase the competitiveness of the tourism industry across the country, thereby expanding options for residents and attracting international tourists for unique tourism experiences.
Pakistan’s positive performance in the Travel and Tourism Development Index (TTDI) between 2019 and 2024 is part of a broader trend of low-income economies showing significant improvements in their performance in the TTDI, which accounts for most of the above average increase. throughout the region. Pakistan’s progress in the index shows a positive trend in the tourism sector, indicating growth and readiness for future opportunities in the travel and tourism market.
Comparatively, Pakistan’s TTDI score places it above countries like Nepal and Bangladesh. However, TTDI lags behind top-ranked countries in the region, such as India and Sri Lanka, which score high in most pillars.
Pakistan’s high season of international tourist arrivals reflects the attractiveness of our country as a tourist destination, but infrastructure and tourism development infrastructure remain areas in need of improvement. The government’s efforts to prioritize tourism and improve safety, security, health and hygiene standards are important for the growth of Pakistan’s tourism sector.
Mishal Pakistan is Pakistan’s leading strategic communications and design company. Multi-year award from the Strategic Planning Company and World Economic Forum Country Partner Institute.
Mishal created the first data on more than 200 indicators measuring Pakistan’s growth and competitiveness, and his core areas of work are behavior change, media attention and strategic communication.
