Karachi: In a landmark move signaling its full-scale entry into the technology sector, the IMARAT Group of Companies, a name synonymous with real estate excellence, is set to make a major statement at the 26th ITCN Asia, Pakistan’s premier IT and telecommunication exhibition and conference. From September 23-25, 2025, at the Expo Centre Karachi, IMARAT will showcase its advanced proptech vertical, demonstrating its commitment to playing a critical role in the country’s digital economy.
This is not just an announcement; it is the culmination of years of strategic investment and development. IMARAT’s dedicated tech vertical, with a robust team of over 100 technical professionals, has been meticulously building a powerful suite of solutions. This includes a proprietary Land Information System (LIS), a sophisticated tool for land bank management and investment planning, which has been instrumental in digitizing and analyzing planned areas across Pakistan. This deep-rooted data capability allows IMARAT to move beyond traditional real estate, creating a transparent, technology-driven ecosystem that will unlock new economic potential.
The exhibition will feature end-to-end solutions developed under IMARAT’s tow brands, Graana.com and Propmax.ai. From AI-based urban and architectural planners to comprehensive Customer Relationship Management (CRM) systems, these tools are designed to formalize and professionalize the real estate sector. IMARAT’s strategic shift comes at a pivotal moment, as the global proptech sector, currently valued at $30 billion, is projected to soar past $100 billion by 2030, with Pakistan poised to be a major beneficiary.
“Pakistan’s future lies in its ability to embrace and lead in the digital economy,” said Shafiq Akbar, Chairman of the IMARAT Group of Companies. “We have spent years building the technological foundations required to transform Pakistan’s real estate sector. Our vision is to use technology to solve the industry’s core challenges—lack of transparency, informal practices, and data gaps. By doing so, we are not just creating better property solutions; we are creating a more stable, trustworthy, and efficient real estate market that will attract both local and foreign investment, driving economic growth for the entire nation.”
“The technology and real estate sectors have historically operated in silos in Pakistan, but we are here to bridge that gap,” stated Farhan Javed, Group Director at IMARAT and Graana.com. “Our work at Propmax.ai has been focused on developing the back-end infrastructure that empowers every aspect of the real estate value chain. The public portals are just the tip of the iceberg. What we’re showcasing at ITCN Asia is a comprehensive digital ecosystem that provides everyone—from developers to end-users—with the tools they need to make informed decisions. We believe that by creating a single, reliable point of access for property information, we will not only empower consumers but also unlock the true, untapped value of Pakistan’s real estate assets.”
