The Memorandum of Understanding (MoU), which symbolizes a shared commitment to AJK’s prosperity, was formalized at a ceremony at Kashmir House in Islamabad earlier this week, attended by dignitaries from the AJK government and senior management of Hashoo Group.
The collaboration aims to improve AJK’s tourism and hospitality sectors through the educational and economic initiatives of the Hashoo School of Hospitality Management and the Hashoo Foundation, which offer specialized training to strengthen the local workforce and stimulate economic development. The multi-stakeholder partnership includes several key aspects to support AJK’s development in various sectors and promote sustainable growth.
To enhance AJK’s tourism appeal, the partnership will also focus on upgrading infrastructure and services with an emphasis on the integration of Hashoo Group’s prestigious brands Pearl-Continental Hotels and Resorts, PC Legacy and Hotel One.
We aim to achieve significant advancements in education and tourism.” and community empowerment projects, especially for women. We are excited to work with the AJK government and look forward to a successful journey.”
The Prime Minister of AJK, Mr. Chaudhry Anwar-ul-Haq shared his enthusiasm: “We are grateful for Hashoo Group’s expertise and enthusiasm in uplifting our communities through education, development initiatives and job opportunities.
Celebrated for its rich cultural heritage and breathtaking landscape, AJK offers unique potential for growth and development.
The group owns and operates the Pearl-Continental Hotels & Resorts, PC Legacy, Hotel One & Pearl Residences brands in Pakistan and has business interests spanning information technology, education, investment, travel & tourism, and real estate sectors. The Hashoo Group also complements its corporate initiatives through the Hashoo Foundation, its sustainability arm, demonstrating an unwavering commitment to social responsibility and sustainable development.
