Professor Dr. Muhammad Sarwar
The analogy of false and negative propaganda as termites gradually eroding a country’s institutional integrity and respect underscores the critical role that trust and credibility play in the functioning of institutions, including educational ones. As false narratives permeate social media, the foundations of these institutions are undermined, jeopardizing their effective operation. Particularly noteworthy is the impact of faculty members indulging in negative activities on social media to avoid working, as this not only harms their own professional reputation but also inflicts damage on their alma mater, as seen in the aftermath of controversial online behaviors at a few universities, don’t want to name them. Educational institutions rely on a positive public image, and the actions of a few individuals can tarnish the reputation of the entire institution. Faculty members must recognize the influence of their online presence on their institution and the broader academic community. A word of caution is essential for both faculty and students because the irrational use of social media can lead to the deterioration of institutions. The example these universities serves as a reminder that responsible use of social media is a collective responsibility to safeguard the reputation and integrity of educational institutions. Individuals should be mindful of the potential consequences of spreading false information or engaging in negative propaganda. Responsible use of social media is a collective responsibility to safeguard the reputation and integrity of institutions shaping the future of society.
Notably, in several international instances, negative propaganda on social media has caused severe damage. In India, false information circulated during elections led to social discord and strained communal relations. Similarly, in Brazil, misinformation on social platforms impacted political stability and contributed to polarization. In Pakistan, the influence of negative propaganda on social media has been evident, particularly during political events. False narratives and misinformation disseminated through online platforms have contributed to heightened political tensions and social unrest. Instances of manipulated images, misleading information, and divisive content have fueled polarization, affecting the country’s political landscape and public discourse.
The 2016 U.S. presidential election witnessed the spread of the debunked ‘Pizzagate’ conspiracy theory on social media, falsely alleging high-profile figures’ involvement in a child sex-trafficking ring. This false narrative, gaining traction online, exemplifies how misinformation can negatively impact individuals and institutions. In the 2020 U.S. elections, social media played a significant role in disseminating misinformation, polarizing content, and foreign interference, influencing public opinion and policy decisions. The consequences were tangible, hindering the country’s progression and tarnishing its global image, as seen in strained international relations and trade disruptions. These instances emphasize the urgent need for media literacy, fact-checking, and responsible online behavior to mitigate the harmful effects of negative propaganda through social media.
Transitioning to the broader context, negative propaganda through social media casts its ill effects on various aspects of civil society. Firstly, it contributes to the polarization of civil society, fueling distrust and social discord. Secondly, it impedes a country’s progression by influencing public opinion and policy decisions based on false information. Additionally, negative propaganda tarnishes a country’s global image, impacting international relations and trade. Furthermore, the rise of misinformation erodes trust in institutions, hindering civic engagement and weakening the foundations of democracy.
In conclusion, the detrimental impact of negative propaganda through social media is extensive, affecting civil society, a country’s progression, and its global image. Mitigating these harmful effects requires recognizing the importance of media literacy, fact-checking, and responsible online behavior. Fostering a culture of digital responsibility among faculty and students is crucial for preserving the positive image and credibility of educational institutions and, by extension, society as a whole.
Author is Pro-Rector in The University of Lahore, Sargodha Campus
