Islamabad: The Chinese Cultural Center in Pakistan and the Cultural Department of the Embassy of the People’s Republic of China in Pakistan have launched a series of online activities to promote the tourism image of the Grand Canal to Pakistani and global audiences. The season will include almost 100 events dedicated to the natural beauty of the world, cultural heritage, and community development of the ancient waterway, which has been registered as a World Heritage Site.
These activities include photo exhibitions, video broadcasts, online interactive exhibitions, and tour guide videos. The promotion also includes Grand Canal promotional videos and photos in various Chinese municipalities and provinces, including Beijing, Tianjin, Hebei, Jiangsu, Zhejiang, Anhui, Shandong, and Henan.
On June 22, 2014, the 38th meeting of the UNESCO World Heritage Committee declared the Grand Canal as a UNESCO World Heritage Site, becoming the 46th World Heritage Site in China.
The official opening ceremony of the 2024 China Grand Canal Tourism Outing Season was held on April 2, 2024, in Wuxi, China.
In addition, the Department of Culture and Tourism, the Ministry of Foreign Affairs of the Jiangsu Provincial People’s Government, and the People’s Bank of China Jiangsu Branch have issued eight new measures aimed at revitalizing domestic tourism. These measures address the concerns of international tourists, such as limited information on Jiangsu tourism, payment difficulties, landmarks and language barriers in popular destinations, and tourism destinations that meet emerging demand.
The event, marking its second edition since 2022, is a joint effort of the Network of International Organizations for Cultural Affairs (NICE), the Jiangsu Provincial Department of Culture and Tourism, and the Wuxi City Government.
“China Grand Canal Overseas Tourism Season 2024” will be held online, and every day we will bring you interesting programs to promote local culture and tourism projects related to China Grand Canal, and show documentary films about intangible culture. treasure, photo exhibition, etc.
Viewers in Pakistan and around the world can view and enjoy this interesting photo exhibition, video series, and other highlights on the official Facebook page of Pakistan Chinese Cultural Center at Grand Channel (www.facebook.com/cccenterinpak). Wechat account and X account (formerly Twitter) H.E. Zhang Heqing (@zhang_hqing), director and cultural advisor of China Cultural Center.
