Tourists returning from a holiday at a beautiful destination usually bring back phones full of photos and suitcases packed with souvenirs. However, communication company ItalyComunica is now selling fresh natural air from Italy’s picturesque Lake Como, sealed in a can, priced at $11 per can.
According to media reports, each can contains 400 milliliters of 100% certified fresh natural air collected from Lake Como.
Lake Como has become increasingly popular among tourists in recent years, known for its stunning beauty and celebrity residences, and has served as a filming location for movies like Casino Royale and House of Gucci.
According to the Lombardy Tourism Bureau, over 5.6 million tourists visited Lake Como in 2023, and the numbers continue to grow. To capitalize on this influx of visitors, marketing expert Davide Abagnale created an e-commerce site selling posters of Lake Como, along with cans of its fresh air.
